If you’ve been into digital marketing and content creation for a while now, you probably have a lot of content out there on the web. Marketing strategies come and go, and as a result, quality content gets lost somewhere in the history of your blog or website.
However, there are different ways to give old content new life and drive additional traffic to your site almost effortlessly!
1. Update evergreen content
Evergreen content is always popular as it offers basic knowledge on various topics. These articles may still drive visitors to your site, but their numbers may be low, especially if the text is a bit dated. What needs to be done to make evergreen content relevant again? That’s right — update it!
Add more up-to-date data to the old article, and do not forget to indicate (next to the title or at the top of the page) that the text contains the latest information.
2. Convert videos and podcasts to text
It may not be for everyone, but if you’re a video content creator or podcast host, consider turning your audio or video content into blog posts. While you can use software to transcribe your audio and video, review the text before posting it, as transcriptions require a human editor to correct errors.
3. Start blogging on Instagram
We all know Instagram as a beautiful visual social media platform, especially now that they are pushing videos and trying to introduce even more content options.
However, most Instagram users want to look at pretty pictures and read something inspiring and informative. You can take your old blog article and turn it into an actual post for Instagram — identify the main points by highlighting snippets and complete the text with emojis to make the post more readable for Instagram users.
4. Turn your posts into an ebook
Your blog posts and content usually revolve around a few similar topics. They are probably well researched and have all the necessary citations and sources. How about turning them into an ebook? You can edit certain parts and include more data on the topic, but try to keep it as simple as possible. Be sure to write a short introduction and conclusion, thus maintaining the book format.
5. Create a Pinterest board
Consider creating a Pinterest board if your blog or social media profile has photos, infographics, or other visual content. Visually appealing content can benefit from the magic of Pinterest. Remember, a neat profile with multiple boards can do wonders for your site. You’ll see the difference by being informative, educational, and inspiring on Pinterest.
6. Create an infographic
If you know the essence of Pinterest, then you know how popular infographics are to share. Blog articles with statistics and numbers can be easily converted into one post and shared on social networks. Those who are not confident in their graphic design skills can use a tool like Canva. Do your best to make your infographics visually appealing and easy to read.
